Meet the founders
liveinmocean is built around the coastal Los Angeles lifestyle Loren and Robert were raised in. Funnily enough, the brand origin can be traced back to L&R's time in New York, where both of them adopted a metropolitan attitude that contrasts their laidback upbringing.
The concept of duality was ever present in the lives of our founders, and serves as the premise of the brand altogether — warmly minimal, authentic and subtle, but innovative and experimental in spirit.
Made in California
Made with care
Nothing about liveinmocean is rushed. Our knits are made domestically, then cut, sewn, and dyed in Los Angeles, slowly and deliberately. Ethical, quality production isn't an afterthought, it's the blueprint we build from.
A family affair
Made with love
Loren works alongside her family, drawing on a lifetime spent in LA's garment industry, to produce liveinmocean wear with love, passion, and gratitude. With decades of LA craftsmanship stitched into every piece, this isn't just where liveinmocean is made, it's where it comes from.
Our vision
Designed and produced in LA, liveinmocean prides itself in timeless yet adventurous closet staples, backed by the mission to inspire fellow creatives to pursue their dreams and honor their roots.
Comforting but luxe, effortless but never careless; welcome to our world of coastal ease, lived-in style, and nostalgic nods.
Our community
Although we pride ourselves in premium product, people will always come first. Connection is the driving force behind all we do. Join us in a life in mocean.
Style that stays
For a wardrobe that stays in rotation. For us, luxury isn't excess, it's freedom — freedom to be, to move, to experiment, to play.
Partnered with local, American-made apparel manufacturing experts, our calling is simple: make timeless, premium garments made to move with you, worn again and again.